45 years of combined brand, marketing experience, leading over 150 years of collective knowledge...

45 years of combined brand, marketing experience, leading over 150 years of collective knowledge...

[Y]our Team

[Y]our
team

Our society of experts are waiting to create your strategy

Clinton

SEO Specialist

Clinton brings more than 10 years of experience in digital marketing and SEO strategy and execution. His love for all things digital stems from being able to work with and help a wide variety of businesses and brands whose needs vary. Clinton’s work has pushed the boundaries and his successes leave brands with euphoric feelings, sales figures like you’ve never seen before and jam-packed booking systems! 

Pairing Clinton’s magical search optimisation passion with his skills in data analysis, out-of-the-box ideas, and friendliness puts him at the forefront of search engine optimisation whilst genuinely understanding clients’ needs.

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Lily

Digital Performance Manager

Lily’s an experienced and enthusiastic digital marketing specialist with a passion for Brand, Social Media and digital strategy transformation.

Lily’s experience throughout multiple digital agencies and previous roles in website project management allows her to provide her clients with care as she creates a level of rapport that ensures a comfortable partnership.

Working with a portfolio that spans across many industries, Lily’s knowledge of e-commerce and lead generation marketing is second to none. Lily’s fresh perspectives and excitable attitude allows clients to really envision the growth their business will experience with her by their side.

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Ryan

Co-Founder & Co-CEO

Ryan has many years of digital marketing, leadership, people management, sales and business management experience. Ryan triumphantly founded and managed multiple successful digital agencies across Australia and New Zealand and can now bring that experience, insights, knowledge and talent to TheHypeSociety.

Ryan is a true entrepreneur at heart and loves working with our team and our clients to develop deep knowledge, and scalable business growth solutions.

Prior to the birth of TheHypeSociety, Ryan was the CEO of one of Australia’s leading performance marketing agencies across Australia and New Zealand. Ryan led significant engagement with a diverse range of clients, including Evolve Skateboard, Bendigo Bank, Camp Australia, L’Oreal, Energy Matters, Scanlan Theodore, Facey Commercial, and The City of Casey (to name a few).

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Sophiia

Social Media Specialist

Sophiia’s a social butterfly… we mean it! Sophiia’s background in client services and project management creates a deeper relationship with the brands and businesses she works with whilst her knowledge and skills in organic and paid Social Media Marketing allows her to execute digital advertising campaigns efficiently and effectively.

With a continuous hunger to lean into education surrounding a plethora of Paid Media platforms and a passion for advertising strategy, user behaviour psychology and brand, Sophiia is able to cater to new strategies in an ever-evolving industry.

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[Y]our
team

Our society of experts are waiting to create your strategy

Ollie

Head of Social

Ollie is a true digital native. He has grown up through the era of social media, digital marketing and e-commerce. Since the age of 18, Ollie has worked and owned digital media companies across three countries and has worked with 100’s of clients to assist them in social media marketing and digital strategy.

In 2015 Ollie was named #29 on Onalytica’s list of the top 100 social media marketing brands and influencers worldwide.

In 2019 and 2020, Ollie was also named on Planable’s list of the top #37 and top #50 respectively, social media marketers in the world.

Since joining TheHypeSociety as the Head of Social, Ollie has been instrumental in developing high-performance social media campaigns, from strategy to build, for all of our clients.

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Patricia

Senior Brand Designer

Patricia is a dedicated and sophisticated Senior Brand Designer with an abundance of experience and skill across multiple industries and businesses.

Patricia’s work delves into the depths of human connection to brand design, creating beautifully curated pieces for all clients seeking an evolution or revolution of their brand.

Taking care in understanding each business to ensure her designs align with business owners and objectives alike, Patricia creates sturdy brand design solutions that are made to last.

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Henry

SEO Specialist

Henry is a talented SEO specialist who loves driving game-changing SEO strategies for marketing managers and business owners.

Henry brings a wealth of excitement for search marketing, on-page optimisation, and user segmentation.

He is experienced across all aspects of creating, executing, and driving various SEO strategies geared to increase leads and sales for our clients through organic search. At TheHypeSociety, Henry and the team have developed SEO strategies for some of Australia’s best brands.

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Maddison

Digital Performance Coordinator

Maddison’s passion in relationship building and organisation combined with her prior experience in marketing coordination makes her the perfect fit for our team.

Maddison’s mind is full of refreshing ideas and perspectives and she’s not afraid to dive headfirst into projects of all shapes and sizes. Her passion to learn and grow as a digital marketer paired with her communication and organisational skills provides clients and the wider team with a deeper level of care and understanding.

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Dejai

Co-Founder & Co-CEO

Dejai is a values-based leader with over 20 years of experience in business strategy, execution and engagement within media, digital, creative and performance marketing. With this experience, Dejai has shown a passion for business and people; a focused leader who cares deeply about staff engagement and client experience. His core role and skill set ensures operational excellence within TheHypeSociety through managing, leading, and overseeing our business strategy, operations, legal, finance, and HR.

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Kristine

UX/UI Designer

Kristine is TheHypeSociety’s very own UX/UI designer, heading up online user behaviour research and website usability testing, she brings with her a tsunami of experience and knowledge in user-experience design.

Kristine's attention to detail and flair for all things user interface related allows her to understand consumer needs on a deeper level and make the perfect recommendations to clients.

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Sulna

Digital Performance Manager

Sulna is a passionate digital marketer specialising in Digital Performance management in our business.

Sulna’s experience in sales, marketing, education and corporate sectors allows her to apply knowledge and proven strategy to our client portfolio, whilst creating meaningful connections with the client’s she works with. There’s no task too big for Sulna’s go-getter attitude; a team player and true partner for all of our clients.

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Siba

Senior Admin Assistant

Siba is an accomplished Executive Assistant with a distinguished career spanning several years, during which she has consistently demonstrated exceptional organisational acumen, attention to detail, and unwavering commitment to supporting senior executives in both corporate giants and boutique firms. Her dynamic skill set, combined with a proactive approach to administration, has made her an invaluable asset in optimising executive productivity and efficiency.

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Brett

Head of Search

Brett is a passionate digital marketer with over a decade of experience across multiple facets, with a focus on PPC. He is experienced in working across multiple channels, including Google Ads, Microsoft Ads & Facebook, and he’s always looking for ways to streamline and automate processes where possible.

Brett’s experience is diversified across multiple third-party tracking platforms, including SA360, Marin & Kenshoo, and has used the products to drive ROI and brand awareness.

He is qualified across all Google Ads exams, including Search, Measurement, Display, Video & Shopping.

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Joyti

Head of Web

Joyti lives and breathes digital - with more than 15 years experience in a range of areas including Sales, Account Management, Leadership and Website Project Management, Joyti takes her understanding and passion for website development and marketing to the next level. With a deep love of the fast pace of our ever-evolving industry, exercising her creative brain, connecting with new people, problem solving and implementing functional strategies, Joyti’s management and execution of websites for clients from different industries with different goals shines through.

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Vince

Digital Designer

Vince joined TheHypeSociety with an extensive 20+ year background in retail packaging design. Throughout his journey with our team, Vince has been able to expand his expertise in digital and graphic design to provide strategically created advertising masterpieces to an array of industries. Vince’s passions and skill-set continues to provide valuable impact for client and brand strategies that include creative advertising and video creative.

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Gerald

Web Developer

Gerald is a passionate web developer with a specialty in WordPress websites. With almost a decade of experience in the industry, his ability to solve technical issues and work in various environments allows him to adapt and keep a level head in any circumstance when faced with new challenges. With his willingness to jump into new and arduous cenarios, Gerald has been part of some huge projects in the past including the development of an online platform called Asianconnect88 which is now utilised globally.

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We are TheHYPESociety!

TheHypeSociety is the new breed agency. Born in Melbourne, we are a society of creatives, designers, strategists, growth marketers and data specialists who help unlock rapid growth for those who want the perfect mix of strategy, experience and execution above all else.

Our team has helped thousands of businesses over decades to achieve unparalleled commercial and strategic digital marketing outcomes.

The digital agency world is notoriously challenging for marketers and business owners to find and build performance-driven relationships—That’s where our society comes in. TheHypeSociety is a collective of in-house teams, partners and collaborators who will work strategically, commercially and creatively alongside you. Over the years, our founders and team members have worked inside many agencies in various sectors, including creative, performance, web, and commercial. We have carefully curated our team of experts united by a single goal, to create best in class campaigns and digital experiences for our customers and their customers.

Want to be a part of TheHypeSociety, then let us take you through our Journey.

Let's Get Social

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Clients of TheHYPESociety

TheHypeSocietyTeam

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Ryan Jenkins - CEO

Ryan Jenkins - CEO

Ryan has many years of digital marketing, leadership, people management, sales and business management experience. Ryan successfully founded and managed multiple successful digital agencies across Australia and New Zealand and can now bring that experience, insights, knowledge and talent to TheHypeSociety. Ryan is a true entrepreneur at heart and loves working with our team and our clients to develop deep knowledge, scalable and repeatable business growth solutions. 

Before joining TheHypeSociety, Ryan was the CEO of one of Australia’s leading performance marketing agencies across Australia and New Zealand. Ryan led significant engagements with a diverse range of clients, including Evolve Skateboards, Bendigo Bank, Camp Australia, Loreal, Energy Matters, Scanlan Theodore, Facey Commercial, and The City of Casey are to name a few.

Ryan has many years of digital marketing, leadership, people management, sales and business management experience. Ryan successfully founded and managed multiple successful digital agencies across Australia and New Zealand and can now bring that experience, insights, knowledge and talent to TheHypeSociety. Ryan is a true entrepreneur at heart and loves working with our team and our clients to develop deep knowledge, scalable and repeatable business growth solutions. 

Before joining TheHypeSociety, Ryan was the CEO of one of Australia’s leading performance marketing agencies across Australia and New Zealand. Ryan led significant engagements with a diverse range of clients, including Evolve Skateboards, Bendigo Bank, Camp Australia, Loreal, Energy Matters, Scanlan Theodore, Facey Commercial, and The City of Casey are to name a few.

Dejai-Frame2

Dejai Scott - COO/CFO

Dejai Scott - COO/CFO

Dejai is a values-based leader with over 20 years of experience in business strategy, execution and engagement within media, digital, creative and performance marketing. With this experience, Dejai has shown a passion for business and people and is a focused leader who cares deeply about staff engagement and client experience. His core role and skill set is to ensure operational excellence within TheHypeSociety by managing, leading, and overseeing our business strategy, operations, legal, finance, and HR. 

Before joining TheHypeSociety, he led businesses through significant growth and engagement in various industries, including FMCG, Non-Profit, Digital Marketing Agencies, Creative Agencies and Local / Federal Government. Dejai has consulted and worked alongside Adidas, Coles Group, Lend Lease, Melbourne Victory, Brown Brothers, Make a Wish Foundation and Heart Kids.

Dejai is a values-based leader with over 20 years of experience in business strategy, execution and engagement within media, digital, creative and performance marketing. With this experience, Dejai has shown a passion for business and people and is a focused leader who cares deeply about staff engagement and client experience. His core role and skill set is to ensure operational excellence within TheHypeSociety by managing, leading, and overseeing our business strategy, operations, legal, finance, and HR. 

Before joining TheHypeSociety, he led businesses through significant growth and engagement in various industries, including FMCG, Non-Profit, Digital Marketing Agencies, Creative Agencies and Local / Federal Government. Dejai has consulted and worked alongside Adidas, Coles Group, Lend Lease, Melbourne Victory, Brown Brothers, Make a Wish Foundation and Heart Kids.

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Brent Jenkins - Group Sales & Experience Director

Brent Jenkins - Group Sales & Experience Director

Brent is an established people leader with an unwavering commitment to experience, business performance and developing relationships. He has extensive experience across various industries, specialising in energy, advertising, digital, and telecommunications. Brent has extensive expertise leading teams within large and complex organisations in highly regulated industries and has achieved success during significant transformation, high growth, and consolidation periods. 

Before joining TheHypeSociety, he led the Business Development and Strategic Partnerships in Australia’s leading performance marketing agencies. Brent has worked in sales, sales enablement and partnerships throughout many corporate enterprises, including Momentum Energy, iSelect, Compare and Connect, Sensis, Yellow Pages and Compare the Market.

Brent is an established people leader with an unwavering commitment to experience, business performance and developing relationships. He has extensive experience across various industries, specialising in energy, advertising, digital, and telecommunications. Brent has extensive expertise leading teams within large and complex organisations in highly regulated industries and has achieved success during significant transformation, high growth, and consolidation periods. 

Before joining TheHypeSociety, he led the Business Development and Strategic Partnerships in Australia’s leading performance marketing agencies. Brent has worked in sales, sales enablement and partnerships throughout many corporate enterprises, including Momentum Energy, iSelect, Compare and Connect, Sensis, Yellow Pages and Compare the Market.

brett

Brett - Paid Media Strategist

Brett - Paid Media Strategist

A Passionate digital marketer with over a decade of experience across multiple facets, with a focus on PPC, he is experienced in working across multiple channels, including Google Ads, Microsoft Ads & Facebook, and always looking for ways to streamline and automate processes where possible.

Experienced and diversified across multiple 3rd party tracking platforms, including SA360, Marin & Kenshoo, and have used the products to drive ROI and brand awareness for my clients.

He is fully qualified across all Google Ads exams, including Search, Measurement, Display, Video & Shopping. Brett is also certified across the Google Marketing Platform exams, including SA360, Campaign Manager & DV360, also certified across Google Analytics.

Continuous education allows Brett to stay ahead of the curve and helps him drive the best possible results for my clients.

A Passionate digital marketer with over a decade of experience across multiple facets, with a focus on PPC, he is experienced in working across multiple channels, including Google Ads, Microsoft Ads & Facebook, and always looking for ways to streamline and automate processes where possible.

Experienced and diversified across multiple 3rd party tracking platforms, including SA360, Marin & Kenshoo, and have used the products to drive ROI and brand awareness for my clients.

He is fully qualified across all Google Ads exams, including Search, Measurement, Display, Video & Shopping. Brett is also certified across the Google Marketing Platform exams, including SA360, Campaign Manager & DV360, also certified across Google Analytics.

Continuous education allows Brett to stay ahead of the curve and helps him drive the best possible results for my clients.

brett
olliesquare

Ollie Brazier - Head of Social

Ollie Brazier - Head of Social

Ollie is a true digital native. He has grown up through the era of social media, digital marketing and e-commerce. Since the age of 18, Ollie has worked and owned digital media companies across three countries and has worked with 100’s clients to assist them in social media marketing and digital strategy. In 2015 Ollie was named number #29 on Onalytica’s list of the top 100 social media marketing brands and influencers worldwide. In 2019 and 2020, Ollie was also named on Planable’s list of the top #37 and top #50, respectively, social media marketers in the world. Since joining TheHypeSociety as the Head of Social, Ollie has been instrumental in developing high-performance social media campaigns for all our clients.
Ollie is a true digital native. He has grown up through the era of social media, digital marketing and e-commerce. Since the age of 18, Ollie has worked and owned digital media companies across three countries and has worked with 100’s clients to assist them in social media marketing and digital strategy. In 2015 Ollie was named number #29 on Onalytica’s list of the top 100 social media marketing brands and influencers worldwide. In 2019 and 2020, Ollie was also named on Planable’s list of the top #37 and top #50, respectively, social media marketers in the world. Since joining TheHypeSociety as the Head of Social, Ollie has been instrumental in developing high-performance social media campaigns for all our clients.
lilysquare

Lily Salmon - Digital Performance Manager

Lily Salmon - Digital Performance Manager

Lily is a passionate Digital marketing specialist with a passion for Search, Branding, Communications and social. Lily has worked with hundreds of clients in multiple agency roles and has experience working with businesses in various industries creating and implementing SEO, AdWords and Social Media marketing strategies. With previous experience in website project management, Lily has developed a strong understanding of digital across all areas, bringing a fresh and informed perspective to any business.

Lily is a passionate Digital marketing specialist with a passion for Search, Branding, Communications and social. Lily has worked with hundreds of clients in multiple agency roles and has experience working with businesses in various industries creating and implementing SEO, AdWords and Social Media marketing strategies. With previous experience in website project management, Lily has developed a strong understanding of digital across all areas, bringing a fresh and informed perspective to any business.

lilysquare
simonmoss

Simon Moss - SEO Lead

Simon Moss - SEO Lead

Simon is a talented SEO specialist who loves driving game-changing SEO strategies for marketing managers and business owners. He is experienced across all aspects of creating, executing, and driving various SEO strategies geared to drive leads and sales for our clients. At TheHypeSociety, Simon and the team have developed SEO strategies for some of Australia’s best brands.

Simon is a talented SEO specialist who loves driving game-changing SEO strategies for marketing managers and business owners. He is experienced across all aspects of creating, executing, and driving various SEO strategies geared to drive leads and sales for our clients. At TheHypeSociety, Simon and the team have developed SEO strategies for some of Australia’s best brands.

alex

Alex Grinyov - Senior Digital Designer

Alex Grinyov - Senior Digital Designer

Alex joins TheHypeSociety team as the senior digital designer. With over five years of experience developing and designing websites and landing pages, Alex brings his design and development skills to our clients. Alex focuses on delivering uncomplicated digital design solutions and a results-driven approach. Creating intuitive and memorable user experiences is at the core of what we do at The Hype Society. The design team performs as an integrated component of the overarching client’s strategy/delivery to ensure that the content has the desired look and feel to achieve conversion outcomes. 

Alex joins TheHypeSociety team as the senior digital designer. With over five years of experience developing and designing websites and landing pages, Alex brings his design and development skills to our clients. Alex focuses on delivering uncomplicated digital design solutions and a results-driven approach. Creating intuitive and memorable user experiences is at the core of what we do at The Hype Society. The design team performs as an integrated component of the overarching client’s strategy/delivery to ensure that the content has the desired look and feel to achieve conversion outcomes. 

alex
shriweb

Shriram - Digital Strategist

Shriram - Digital Strategist

Shriram is an experienced digital marketer, facilitator and business strategist. Shri works with our clients to ensure that their business has a detailed and accurate digital marketing strategy. Shri has over 20 years of B2C and B2C communications and marketing experience. Shri is also a passionate public speaker, podcast host and regularly speaks at in-house corporate events, workshops and information sessions.

Having worked at corporates such as Sensis and AGL, Shriram has directly assisted over 1000 small-to-medium businesses and has also been a judge at the Whitehorse Business Awards. He has an MBA in Marketing & Strategy from the Melbourne Business School.
Shriram was also appointed to the Multicultural Business Ministerial Council that saw him provide advice to the Small Business Minister of Victoria.

Shriram is an experienced digital marketer, facilitator and business strategist. Shri works with our clients to ensure that their business has a detailed and accurate digital marketing strategy. Shri has over 20 years of B2C and B2C communications and marketing experience. Shri is also a passionate public speaker, podcast host and regularly speaks at in-house corporate events, workshops and information sessions.

Having worked at corporates such as Sensis and AGL, Shriram has directly assisted over 1000 small-to-medium businesses and has also been a judge at the Whitehorse Business Awards. He has an MBA in Marketing & Strategy from the Melbourne Business School.
Shriram was also appointed to the Multicultural Business Ministerial Council that saw him provide advice to the Small Business Minister of Victoria.